A Multivariate Test of the Influence Model

Tayo Oyedeji

Abstract


This study explores the validity of Meyer's (2004) influence model in the cable news network environment. The influence model proposes that news media organizations' profitability is linked to their societal influence, which depends on audiences' perceptions of their credibility and news quality. The results show a good fit between a structural equation model of the influence model and data from a survey probing respondents' opinions of CNN and Fox News Channel. The study also examines audience members' attitudes toward the two cable news networks and found that their opinions of CNN are significantly more positive.

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