Browse Title Index


 
Issue Title
 
Vol 11, No 3 (2009) Who Is the Customer in the “Customer Value?” Inherent Problems in the Marketing of Advertising Media Abstract
Mart Ots
 
Vol 4, No 2 (2002) Who Owns the Media? Connpetition and Concentration in the Mass Media Industry (third edition) written by Benjamin M. Compaine and Douglas Gomery Abstract   PDF
Piet Bakker
 
Vol 2, No 1 (2000) Why communications management? Abstract   PDF
Markus Will
 
Vol 12, No 1 (2010) Why Media Managers Are Not Interested in Media Management—And What We Could Do About It Abstract
Lucy Küng
 
Vol 17, No 3 (2015) Windowed Distribution Strategies for Substitutive Television Content: An Audience-Centric Typology Abstract
Ronen Shay
 
Vol 13, No 3 (2011) Worldwide Government Regulators Adoption of XBRL Technology Creates Transformational Threats and Opportunities for the Financial Media Industry Abstract
Ashu Bhatnagar
 
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