|Today the challenges entailed in redefining and repositioning public service broadcasting (PSB) is a key dimension of media industry and social policy around the globe.
Establishing core ingredients for a pubic service mandate (or remit) is always fundamental because it requiresdetermining exactly what PSB is supposed to do and be in support of educational advancement, audience news and information needs, and enriching a society’s cultural, and social life.
Agreeing on the best means of financing to secure the needed degree of economic stability while guarding againstdetrimental influences, explicit or hidden, from the market and the state, and at the same time achieving sufficient popular support to ensure legitimacy is a complex task. Certainly, digitization, nonlinear online media, and the TV switchover from analogue broadcasting are at the root of enormous challenges affecting PSB everywhere.
This is at the heart of controversies about PSB companies transitioning to become public service media (PSM) operators, which have triggered stiff opposition due to concerns about limiting opportunities for commercial development in online markets. Other factors of shared importance include audience fragmentation, the impact of globalization in areas such as format trade, trends in merger, acquisition and consolidation, escalating costs for copyrights and the impact of piracy, the fight over which genres of content are appropriate for which sectors, etc.
Of course the degrees to which these and other issues impact a domestic market varies. Overall economic conditions are a factor. The size and composition of the population– how large the majority, how many minorities, the relative concentration of wealth, etc. are also important. Demographic considerations are of growing importance and vary across regions. Geography is a factor, given the technical requirements for universal provision of broadcast services wherever that principle is prioritized. Political history and related social experience is a major factor. In much of Eastern Europe and many countries in Asia and Africa the idea of a ‘public service’ system is difficult for politicians and publics to differentiate from the too familiar legacies of state broadcasting. Thus, many variables that challenge the creation, development, or revitalization of PSBare particular to a category of typical conditions or comparative stages of the domestic environment.
The challenges in comparing what PSB is, how it is positioned, the ingredients for its mandate, operational arrangements, its governance and financing are complex and diverse. It isn’t possible to discuss this usefully without accommodating complexity and difference, but neither is discussion all that useful without highlighting similarities and searching for whatever is generalizable.
The editors are inviting submissions based on empirical research relevant to PSB / PSM in its varied contexts and conditions. Comparative research is of particular importance given the interest in whatever can be generaliz- able.
Research may focus on the PSB / PSM in various formulations: as a market sector, an orientation and ap- proach, an organization or institution, an industry, a typology or other categorization schema based on selected variables, etc.
Submissions should emphasize dimensions, aspects and implications of specialized importance for media management and economics.
Authors are encouraged to submit their work for considerations via the journals on-line submission system http://mc.manuscriptcentral.com/hijm.
For full submission details, please go to Journal’s home page http://www.mediajournal.org and click on “About – Submissions”.
Submission deadline: August 20, 2012.
You are also welcome to express the intention to submit by sending an email to email@example.com by June 10, 2012.
The expression of interest is completely optional and does not constrain the submission of manuscripts.