A Web of Stakeholders and Strategies in the Development of Digital Multimedia Broadcasting (DMB): Why and How Has DMB Been Developed in Korea?

Dong Hee Shin, Won-Yong Kim, Dong-Hoon Lee


This study investigates the development of Korean mobile broadcasting by tracing the interaction between social and technological entities from various perspectives at various developmental stages. A sociotechnical perspective is used to examine the dynamic interactions between society's complex infrastructures and organizations' behaviors. A web of stakeholder analysis identifies how diverse groups of stakeholders are affected by various actions taken by the leading stakeholder. The findings show that Korean digital multimedia broadcasting is the outcome of a proactive strategy of telecom carriers and the Korean government's top-down industrial policy to support such strategy. The case of Korea offers implications for other countries that are pursuing mobile television (TV) development strategies.


Full Text:


International Journal on Media Management 
Editorial Office: Fordham University, 113 West 60th Street, 6th Floor, New York, NY, 10023, United States
Tel: 212 636 6133 - Email: jmm-journal@unisg.ch