Browse Title Index

Issue Title
Vol 14, No 2 (2012) Audience Behavior in the Multi-Screen “Video-Verse” Abstract
Patricia F. Phalen, Richard V. Ducey
Vol 7, No 1 (2005) Audience Economics: Media Institutions and the Audience Marketplace Abstract   PDF
Yves Laberge
Vol 14, No 2 (2012) Audience Evolution and the Future of Audience Research Abstract
Philip M. Napoli
Vol 16, No 2 (2014) Audience Valuation in the New Media Era: Interactivity, Online Engagement, and Electronic Word-of-Mouth Value Abstract
Yan Yang, Amy Jo Coffey
Vol 11, No 1 (2009) Balancing Tensions During Convergence: Duality Management in a Newspaper Company Abstract
Leona Achtenhagen, Elena Raviola
Vol 9, No 4 (2007) Becoming a Broadcasting Leader in 10 Years: A Case Study of Portugal's TVI—Media Capital Group Abstract   PDF
Paulo Faustino
Vol 6, No 1 (2004) Blockbusters and Trade Wars: Popular Culture in a Globalized World Abstract   PDF
Nicola Simpson
Vol 10, No 1 (2008) Blogging from the Labor Perspective: Lessons for Media Managers Abstract   PDF
Brad Schultz, Mary Lou Sheffer
Vol 11, No 1 (2009) Blogging from the Management Perspective: A Follow-Up Study Abstract
Mary Lou Sheffer, Brad Schulz
Vol 11, No 3 (2009) Blogs, Wikipedia, Second Life, and Beyond—From Production to Produsage, by Axel Bruns Abstract
Thomas Hess
Vol 6, No 1 (2004) Book Review: Economic and Financial Press: From the Beginnings to the First Oil Crisis Abstract   PDF
Reimar H. Mueller
Vol 15, No 2 (2013) Book Review: Media and Internet Management, by Bernd W. Wirtz Abstract
Bozena I. Mierzejewska
Vol 13, No 1 (2011) Brand Identity-Driven Decision Making by Journalists and Media Managers—The MBAC Model as a Theoretical Framework Abstract
Gabriele Siegert, Matthias A. Gerth, Patrick Rademacher
Vol 3, No 4 (2001) Branding @ the Digital Age written by Herbert M. Meyers and Richard Gerstman (Eds.) Abstract   PDF
Sabine Einwiller
Vol 9, No 4 (2007) Branding Television News in a Multichannel Environment: An Exploratory Study of Network News Brand Personality Abstract   PDF
Sylvia M. Chan-Olmsted, Jiyoung Cha
Vol 16, No 1 (2014) Brands and Branding in Media Management—Toward a Research Agenda Abstract
Nando Malmelin, Johanna Moisander
Vol 8, No 1 (2006) Broadband Convergence: Future Directions and Societal Impacts Abstract   PDF
Michael O. Wirth
Vol 8, No 4 (2006) Broadband Deployment in the United States: Examining the Impacts of Platform Competition Abstract   PDF
Sangwon Lee
Vol 3, No 2 (2001) Broadband innovation and the customer experience imperative Abstract   PDF
Bharat Rao
Vol 2, No 3 (2000) Building dynamic capabilities: The wall street journal interactive edition: A successful online subscription model (1993-2000) Abstract   PDF
Dan Steinbock
Vol 6, No 3 (2004) Bundling in Cable Television: A Pedagogical Note With a Policy Option Abstract   PDF
Keith Brown, Peter J. Alexander, Peter J. Alexander
Vol 4, No 1 (2002) Business Information Technology Management -Alternative and Adaptive Futures by Ray Hackney and Dennis Dunn (Editors) Abstract   PDF
Ulrike Lechner
Vol 6, No 1 (2004) Business Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry Abstract   PDF
Marc Fetscherin
Vol 12, No 2 (2010) Business Process Reengineering Within the Media Industry in Taiwan Abstract
Ya-Ching Lee
Vol 5, No 2 (2003) Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Dealmaker by Stuart Crainer Abstract   PDF
Miles Maguire
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